CHOOSE YOUR DOMAIN: Registering a domain name is the first step towards building an online presence. Your domain name (www.yourdomain.com) provides an online address to serve as your “home base” for all of your email, web presence, online marketing, and e-commerce activities.
SET UP YOUR EMAIL: Use your domain name for your own custom, company-branded email. When your email address matches your website domain, it adds instant credibility and a professional, cohesive look for your company.
BUILD YOUR WEBSITE: Next, set up your business website using your domain name. Depending on your time and level of expertise, you can develop your own site using HTML code or use our intuitive site builder tool, Website Builder, which allows you to quickly and easily build your site using drag and drop editing from professionally-designed templates and readily available widgets.
- E-commerce: If you would like to offer online shopping, you can easily set up an online product catalog and shopping cart to allow visitors to make purchases directly from your website. You can also incorporate a merchant account, such as paypal, to start processing credit card transactions online.
PROMOTE YOUR WEBSITE & YOUR BUSINESS: Now is the time to start marketing your website and your business to drive visitors to your site and attract new customers. Consider Website Enhancements such as Mobile Site Optimization, Social Media Integration, and Facebook Profile Managers to expand your reach and allow customers to find you no matter where they look. Incorporate Online Marketing tools to drive traffic to your site. Utilize submission tools to make sure your site is found in leading search engines, local directories and online maps. Send email messages to loyal customers to offer special promotions and discounts that will keep them coming back.
ANALYZE & IMPROVE: Figure out what you’re doing right, and what you could do better by looking at your site analytics. Website analytics provides information about where your customers are coming from, which keywords they’re searching, which pages your visitors are looking at most frequently, and how many of them are unique visitors versus returning customers.